Today photo editing is an indispensable part of product photography for e-commerce sites. And clipping path is a major part of this editing. So the clipping path has become so important part of product photo editing. 

If you are planning or running a business on e-commerce sites, then you need to make sure that your product photos are ready for e-commerce sites. Because you need to advertise your products and reach those to your customers online. Packshot photography is one of the significant ways to display your products on e-commerce sites. 

As you have no option to display your products physically for the customers through e-commerce sites, get ready yourself to launch some professional packshot photography! And I am telling you for sure that this is the vital step of your whole marketing mechanism which is going to determine your success in the e-commerce based business. 

Now here I am going to focus on the importance of clipping path as well as clipping path service and how you can get this service so easily. 

What is Clipping Path?   

Clipping path is a technique that outlines an object or product by creating a shape around its edges to cut that out and replace it on another background. Clipping path is also well known as deep etch and done by using the Pen Tool at Adobe Photoshop. Illustrator and some other software also have this option of doing Clipping Path. 

Before we discuss further on clipping path and its importance on packshot photography. 

Let’s have a clear and formal definition of it.   

According to Wikipedia, “A clipping path is a closed vector path, or shape, used to cut out a 2D image in image editing software. Anything inside the path will be included after the clipping path is applied; anything outside the path will be omitted from the output.” 

Typically this tool is applied for 2D images and rarely 3D images too.    

What is the Purpose of Clipping Path?

There are many purposes of doing clipping paths for product photography. A high-quality, clean yet natural-looking image is very necessary to run an ecommerce business. Clipping paths does make these things so easy.  Now we are going to discuss the main three purposes of clipping path:  

  Background removal 

Changing background is one of the major purposes of clipping paths. When you are required to remove the background of any image, change the background color or make an image transparent background, typically clipping path is the method/technique by which you can do all these things easily.   

  Retouching or Color Correction

Retouching or color correction is another significant purpose of the clipping path. The clipping path will let you select a particular area or separate that from the image. And then that particular place of an image can be edited separately.  

  Removing Unwanted Parts

Removing unwanted parts from the image is another important purpose of the clipping path. If you need to remove any unwanted parts from your image, it can be done by creating a path to that unwanted part, and then you can clip that easily.

What is Packshot Photography  

Packshot photography means taking images of products by including the packaging or labeling of the product. It intends to make the product visible and as realistic as possible to the customers.outsource photo editing